When branding really works, you see it immediately. You recognize it by the shelf in the supermarket or by the trust a customer feels in your communication. At Hummingbirds, we believe that strong brands grow from a clear story, a thoughtful strategy, and a recognizable look & feel. And we are happy to showcase this with three cases where branding -or rebranding- makes a difference.
How do you market a brand new breakfast alternative? groats – a healthy mix of grow and oats – asked us to help shape their brand from scratch. We started with a strategic exercise in which we defined the brand identity, target audience, and positioning. This became the foundation for the branding: from name and logo to packaging design and storytelling.
Each flavor was given its own colorful character, literally. The figures on the packaging make the product accessible, playful, and recognizable. Meanwhile, new flavors and new figures are on the way, but more about that later;) We also designed and developed the website for groats — as a digital translation of the brand identity. This shows that branding is the result of many expertises.
A rebranding doesn’t have to be a big bang. Sometimes it calls for a gentle evolution, step by step. For the social secretariat accuria, we are rolling out a new branding that makes their values – personal, reliable, and flexible – tangible in every detail.
We started with an update of their corporate identity and carried that through to their digital communication: newsletters, content creation, trade show stands, advertisements… Always with warm colors, human images, and real faces. We ensure that customers truly feel what makes accuria unique. Because that is the essence of good branding: making your identity visible and experiential.
Content is also a form of branding. For wood arts, a specialist in wooden garden constructions, we used drone video to showcase their new showroom and workshop.
Our video expert literally flew between the pergolas and carports, resulting in sixteen powerful mini-videos that bring their craftsmanship to the right audience.
Fast, effective, and 100% on brand.
Whether it’s a total concept like groats, a phased rebranding like with accuria, or quick visual content like for wood arts — at Hummingbirds we bring brands to life. Because branding is not a jacket you put on. It is the DNA of your company, made visible.
Ready to make your brand stronger? Get in touch. We turn your identity into impact.
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