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GEO

What exactly do we do with GEO?

The way people search online is drastically changing with the rise of AI-driven search engines and Large Language Models (LLMs): ChatGPT, Claude, Gemini, Perplexity, Copilot, Deepseek.... AI does not focus on the traditional SEO tricks, but wants to provide direct, clear and reliable answers. We make sure your business becomes that answer.

Fundamentals & audit

  • We start with a thorough analysis to assess your current situation.
  • We examine how AI sees your business right now (and whether it is actually showing you).
  • We identify the best opportunities: what questions are customers asking AI about your sector?
  • We analyze your competitors: who is doing well on AI? Why? What are they missing that you can capitalize on?
  • We verify the technical health of your website (speed, structure, readability).
  • We list areas of improvement & opportunities.

Content & relevance

  • After that, we start getting your website ready for AI.
  • We will improve your existing pages so AI picks them up easier and faster.
  • We create new content (such as short FAQs, blogs or case studies) that responds to your target audience’s questions.
  • We zorgen dat AI jouw content begrijpt via slimme structuur (schema’s, duidelijke opbouw).
  • We make sure AI understands your content by using smart structure (diagrams, clear layout).
  • We integrate local elements because AI often prefers companies that are locally relevant.

Tracking & optimization

  • We measure every month: are you improving your visibility on AI platforms? Which content is doing well?
  • We adjust: we adapt your content and website if AI suddenly changes or new opportunities arise.
  • We report it simply: you don’t get meaningless reports, but clear insights that really help you.
  • The difference with traditional SEO?
  • Traditional SEO = optimization to get high rankings in Google.
  • GEO = optimization to become the best answer for AI platforms.
  • AI does not pick the first result from Google, but the best and clearest answer.
  • We make sure your business becomes that answer.

Our work

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Je onderneming en jouw kwaliteiten als ondernemer zijn uniek. Daarom is de aanpak bij Hummingbirds altijd persoonlijk. Wij hanteren een no-nonsense benadering waarbij het beste resultaat altijd voorop staat.

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