A Google Popcard is a card with a unique QR code for your business. By scanning this code, your customers go directly to the Google reviews and can start typing their review. All they need is a Google account, which can be created with any email address.
The big advantage of a Google Popcard is that it’s incredibly fast. You present the card, the customer scans it, and in just a minute the review can be published. Simple as pie!
Google Popcard is a paid service that you can activate through Hummingbirds, but it comes with many benefits. It is an extremely efficient and accessible way to boost your Google reviews in the future. You have a physical card with the code, but of course, the QR code can also be used on other platforms. If you prefer to use another review platform, such as Trustpilot, that is also perfectly possible.
There are several positive aspects to Google reviews. First and foremost, they are prominently displayed on your Google Business Profile – when people search directly for your business – as well as on Google Maps. It goes without saying that you would prefer to see a high average score there, and the more reviews you have, the more value people will place on them.
For your business’s image, Google reviews are important, but few know that they also impact the SEO of your website. Google is the largest search engine, and they (of course!) love it when you make full use of their tools. Many positive Google reviews contribute to the authenticity of your website, which can help you rank higher.
If you prefer not to use the Google Popcard but still find Google reviews important, here are some tips you can implement.
Of course, you can proactively ask a few days after a collaboration if your customer is satisfied, mentioning the reviews. This way, you can also immediately detect potential difficulties, which your customers will certainly appreciate. Ideally, you use automated email marketing, so you don’t have to send this message manually each time.
An extra tip is to respond to your Google reviews. Send a thank you for a positive review, but also respond substantively (and politely) if someone is less satisfied. It looks more professional to new customers, and perhaps you can still find a good solution for all parties involved.
In addition to your physical card from the Google Popcard, you also have the QR code, which you can share on all printed materials or digital platforms. This way, it’s possible to create and distribute other QR codes as well.
For example, think of your own QR code to display your menu, guide people to your website, or gather more followers on Facebook, Instagram, LinkedIn, or TikTok. We can easily create these unique codes at Hummingbirds, and then strategically deploy them in your communications.
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