Lov

LOV is no ordinary residential project. It’s a new neighbourhood growing on a historic brewery site in Kampenhout. A place where living, meeting and experiencing come together. We created a brand that tells the story of the entire site, while remaining flexible enough to give the different phases and building types a character of their own.

LOV’s architecture dares to stand out, without losing touch with the history of the site. That same balance formed the foundation of the visual identity. Warm colours, refined typography and a clear graphic language create a contemporary look that also nods to the industrial past of the brewery site. The branding feels calm and refined, yet has enough character to reinforce LOV’s identity.