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What type of archetype is your business?

Hummingbirds - Free branding test archetypesHummingbirds - Archetype test for businessHummingbirds - Archetype branding free testHummingbirds - Free archetype test for brandsHummingbirds - Archetype test for a new branding
Why does one business feel trustworthy and another distant, before you've read a single word? That's no coincidence, that's brand personality. Global brands build on it deliberately: think of Volvo's solidity or Fanta's playfulness.
Your business has that kind of personality too. The question is: are you projecting it? When your website, logo and communication each tell a different story, customers drop off without knowing why. The brand test uncovers who you really are, so that everything you make matches who your business is.

A brand with character sticks

Hummingbirds - Test your archetype for your branding

What do you get

Starting a new brand, or working with an existing one that no longer fits? The brand test starts from who you really are.
After the test we analyse your brand type and send you a tailored brand guide, containing:
Your top 3 brand types
Which character suits your business best, and which two types colour it in? Your scores show exactly where your brand sits among the 12 brand types.
Explained in plain language
The core values of your type, what your audience expects from you, and well-known brands with the same personality, so you immediately sense what does and doesn't suit you.
Concrete branding inspiration
Visual examples, tone-of-voice tips and practical recommendations you can get started with yourself: from colour use to how you sound on your website and socials.
Hummingbirds - Free archetype test for branding
Hummingbirds - Free archetype business scan

How it works

Step 1
Take the test
A scientifically grounded questionnaire of no more than 10 minutes. Some questions feel a little abstract, but those are exactly the ones that give us the best insight into your brand.
Step 2
We analyse your brand type based on your answers we determine your top 3 out of the 12 brand types.
Step 3
You receive your brand guide in plain language, with concrete tips. What you do with it is entirely up to you.

Curious what type of brand your business is?

Ten minutes of your time, a blueprint for years. Take the free brand test today and discover what your brand stands for.

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