Since its establishment in 1985, BNI has grown into one of the largest business networking organisations in the world. BNI stands for Business Network International. In the BNI chapters, local entrepreneurs exchange experiences and recommendations, under the motto ‘giving pays off’. The intention is to strengthen each other. Moreover, there is no mutual competition, as […]
Away with all confusion and complexity, here we emphasize what really matters: branding with a clear focus. 1. Put your values first Before you even start talking about the visual aspect of your brand identity (e.g. fonts, colors, images…), you need to think about your company’s values. Only then can you achieve a brand identity […]
What do we mean by corporate branding? Corporate branding goes far beyond developing a house style. It is the entire experience your customer has when they engage with you. From a recognizable logo to the way you answer the phone, every touchpoint with the customer leaves a certain impression. Only when all those moments convey […]
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