When branding really works, you see it immediately. You recognize it by the shelf in the supermarket or by the trust a customer feels in your communication. At Hummingbirds, we believe that strong brands grow from a clear story, a thoughtful strategy, and a recognizable look & feel. And we are happy to showcase this […]
After a high-level intake meeting with the CEO and business leader of a rapidly growing SME, we were inspired to write this article. The purpose of the meeting was to map out their rebranding and repositioning journey, taking into account the company’s mission and vision. Many entrepreneurs tend to skip this step, missing important information […]
The result? An important piece of the puzzle on the road to a functional website tailored to the target audience. Applicable graphic design and accessible appearance With the experience and knowledge of over 7,500 wooden frame houses, Sibomat from Zulte is a reliable partner for the construction of your home. To prove that this is […]
Research shows that the visual aspect of a product influences consumer purchasing behavior. The design and packaging are part of this, but colors are also inextricably linked. “Colors always bring a certain perception with them,” says Karen, senior brand designer at Hummingbirds. “For example, you will experience a room with bright, vibrant colors completely differently […]
What do we mean by corporate branding? Corporate branding goes far beyond developing a house style. It is the entire experience your customer has when they engage with you. From a recognizable logo to the way you answer the phone, every touchpoint with the customer leaves a certain impression. Only when all those moments convey […]
Away with all confusion and complexity, here we emphasize what really matters: branding with a clear focus. 1. Put your values first Before you even start talking about the visual aspect of your brand identity (e.g. fonts, colors, images…), you need to think about your company’s values. Only then can you achieve a brand identity […]
Since its establishment in 1985, BNI has grown into one of the largest business networking organisations in the world. BNI stands for Business Network International. In the BNI chapters, local entrepreneurs exchange experiences and recommendations, under the motto ‘giving pays off’. The intention is to strengthen each other. Moreover, there is no mutual competition, as […]
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