Cluma

Update of the visual identity

Cluma, a bridge crane manufacturer based in Roeselare, is a company that always wants to exceed expectations. That's why it was time for a complete update of the existing visual identity, reflecting who they are and what they stand for.

Branding

Content creation

Digital marketing

Strategy

our services

Our plan of approach

Involving IT, marketing, sales and management in the new corporate identity and website project from the start was a crucial aspect. We started with a strategic positioning, which was followed by a UX workshop. These interactive sessions provided the necessary information about the appropriate design and functionalities of the new website.

A comprehensive process

The website development was exceptionally done externally, as the founder's son is a web developer. This resulted in a pleasant collaboration where the in-house marketing department also played an important role. Our team also provided coordination and support for different print materials.

Employer branding

In the ongoing ‘war for talent’, Cluma is always looking for technical staff. Hummingbirds helps them to highlight their values through targeted employer branding. The image towards (potential) clients is also boosted by mentioning earlier collaborations in in-depth testimonials. We prepare the interviews, take care of photography and videography if required and finally integrate everything into the website.